eNewsChannels: integrated marketing

NEWS: Adapt Partners, an integrated marketing agency based in North Carolina, has added a new full-time employee to its staff: Technical SEO Director, Brian Gilley. This strategic hire was a move for the agency to enhance its Technical SEO services as it has been an offering that has not only provided the agency with an edge since inception, but has also increased in demand over the years.

“Technical SEO is a unique area within the search marketing space – the foundational concepts can be learned over time, but it takes a keen eye to be able to dig through the fluff to pinpoint factors that are hindering a website’s rankings,” said Marty Martin, co-founder and owner of Adapt Partners. “Brian Gilley has developed and refined this ability, and we are excited to have him on board to strengthen our established services in this area.”

Bringing more than 15 years of professional experience to Adapt Partners, Gilley has worked on both sides of the equation. From launching his own consumer-driven websites to managing 6-figure development projects, Gilley has a hefty, successful track record in proper SEO implementation around website architecture, structured data, crawl improvements, navigation enhancements, migrations and more.

Prior to joining Adapt Partners, Gilley consulted on Technical SEO for many big-brand websites like Disney, Sony, HughesNet,, and VisionDirect. Additionally, Gilley co-founded numerous online properties including HotelsFirst, and ThemeSnap, the first marketplace in the world to sell Drupal themes online.

“One of the best things about this industry is that it’s always changing, and there’s always something new to learn,” said Gilley. “I am very much looking forward to being back in a team environment and not only sharing my techniques and methods to strengthen this discipline but also further polishing my skills by working alongside long-time industry mentors, Marty Martin and Brian Chappell.”

As one of only 40 companies in the world recommended by Moz, Adapt Partners takes a personal approach to each client’s needs, developing completely unique campaigns consisting of a variety of strategic research, planning and implementation techniques. With Technical SEO at the core of Adapt Partner’s strategies, clients are able to get a behind-the-scenes look at how search engines are crawling and interpreting their site. Adapt Partners finds this insight key, because no matter how many great pieces of content are developed or the strength of on-page optimization techniques that are deployed, the desired impact will not be produced if there are any technical nuances preventing these signals to flow to the search engines as designed.

To learn more about Adapt Partners and its services, please visit or call 919-590-9720.

About Adapt Partners:

Located in the Research Triangle of North Carolina, Adapt Partners is an experienced search and integrated marketing agency with clients that range from the Global 50, Fortune 100 and Fortune 500 to medium and small businesses in B2B and B2C segments. Services offered include content marketing, technical SEO, conversion rate optimization, search engine marketing, pay-per-click, on-page SEO, off-site SEO, reputation management and public relations.

Twitter: @AdaptPartners

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