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Play Octopus

Octopus to take part in the select, invitation-only program for CEOs of innovative, fast-growing companies

(BETHESDA, Md.) — NEWS: Play Octopus (“Octopus”), an interactive entertainment platform inside rideshare vehicles, is proud to announce its inclusion in MindShare, an exclusive organization designed especially for CEOs of the most promising high-tech companies in the Washington, D.C. metropolitan area. Octopus connects brands such as Disney, Sprint, Tiffany & Co., Red Bull, National Geographic, Walmart and more to rideshare passengers through interactive screens inside Uber and Lyft vehicles.

Octopus is live and swimming in New York City, Boston, D.C., Richmond, Baltimore, Philadelphia, Austin and Houston, with national expansion coverage slated for 2019.

Founded in 1997 with the mission to help CEOs build long-term, sustainable companies, MindShare connects select, handpicked CEOs from some of the area’s hottest emerging companies, ultimately creating growth opportunities, and fostering collaboration in a collegial environment.

“We are delighted to welcome Octopus to this year’s class,” said Steve Balistreri, Managing Director at Deloitte and executive committee board member. “Each year, our MindShare participants hail from some of the most innovative organizations in the DMV and this year’s class is certainly representative of the momentum and diversity we see in technology companies across this region.”

MindShare received more than 160 nominations for 2019, with 57 of those accepted into the final cohort.

The newest MindShare members will complete a series of classes, taught by notable speakers, on building a business as a CEO. At the conclusion of the program, members with significant attendance and participation will graduate and join a powerful alumni network of more than 1,000 CEOs.

2019 members attended a special welcome event on March 11th at the Capital One Arena, hosted by Ted Leonsis and the MindShare Board.

The MindShare Board’s Executive Committee includes Harry Glazer of SPROCKIT; April Young of Hercules Technology Growth Capital, Inc.; Steve Balistreri of Deloitte & Touche, LLP, and Michael Lincoln of Cooley, LLP. MindShare is supported by a board of industry veterans who are committed to building a strong ecosystem for success.

Press Contact
Chanel Sedeno

About Octopus:
Play Octopus (“Octopus”) is an interactive entertainment platform inside Uber and Lyft vehicles. Octopus enhances the rideshare experience with games, cash prizes and other entertainment for riders while delivering non-invasive ads to a captive audience. The company is the leader in rideshare entertainment and the fastest growing digital out-of-home (DOOH) advertising platform in the country.

Launched in 2018, the company was co-founded by Cherian Thomas and Bradford Sayler. For advertisers, Octopus reaches millions of rideshare passengers on a monthly basis, putting brands front and center with geo-targeted (non-invasive) video ads with interactivity. For rideshare drivers, the platform increases tips, ratings, and earnings per hour.

For more on Octopus, visit https:// www.playoctopus .com/.

About MindShare:
Founded in 1997, MindShare’s mission is to help CEOs from the most promising high-tech emerging growth companies in the Greater Washington Metropolitan region build long-term, sustainable companies by providing mentorship, creating business opportunities and a sense of community, and fostering teamwork in a collegial environment. Year after year, the CEOs who graduate from MindShare reaffirm its enduring value through continued business opportunities and lasting friendships.

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