eNewsChannels: bridal jewelry

NEWS: Houston-based Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, announced this week that it is adding High Definition 360 degree video to their website for their in-house loose diamonds.

Whiteflash is best known for their A CUT ABOVE(R) super ideal diamonds, which are considered among the finest diamonds in the world with proven light performance at the top of the scale. Currently posted to each diamond detail page on their website are actual photos and a collection of light performance images along with laboratory reports pertaining to all critical aspects of quality. Video will add a new dimension enabling the website visitor to understand the full beauty and light handling potential of these precision cut diamonds.

With hundreds of certified ideal cut diamonds in stock it will take several months to fully implement this initiative. In the words of Eliezer Eber Whiteflash COO, “We are excited to add a significant additional piece of information to our diamond catalogue. We have always provided all the key diagnostics on our ideal and superideal diamonds. We believe a comprehensive set of information is necessary for shoppers to fully understand a diamond. Now customers can experience how all that clinical data translates to dynamic beauty by seeing the actual diamond in high definition video.”

Each diamond listed on the website will have a magnified diamond image, ASET and Ideal Scope light performance images, and high definition video. In the case of round diamonds in the A CUT ABOVE(R) and Expert Selection categories, the detail pages also feature a Hearts and Arrows view to demonstrate optical precision. The Whiteflash website features a page dedicated to understanding diamond light performance images, and a new page has been created specifically for understanding the new diamond video capability.

Whiteflash enjoys a national and international reputation for top quality products, information, and customer care. In addition to serving a remote audience through their robust e-commerce website, their Sugar Land showroom now serves a growing Houston area clientele and offers a full line of designer engagement rings by top brands including Verragio, Simon G, Ritani, Danhov, Vatche and Benchmark. Whiteflash is a member of the prestigious American Gem Society and winner of the 2015 BBB Pinnacle Award, the top honor for the Greater Houston area – the fourth largest market in America.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry store located in the upscale community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto or call toll free 877-612-6770.

VIDEO – clip shows the diamond rotating under a combination of hard and soft lighting: .

Twitter: @Whiteflash


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