eNewsChannels: ideal diamondsHOUSTON, Texas /eNewsChannels/ — NEWS: Texas-based Whiteflash Inc., an international retailer of ideal diamonds and fine designer engagement rings, today announced today it has been recertified for ISO 9000 for the third consecutive year. International Standards Organization (ISO) certification requires documented and audited practices promoting top level quality control and continual improvement. Whiteflash is one of very few retail jewelers in the world to be certified for ISO 9000.

According to Whiteflash COO Eliezer Eber, “We cater to a clientele that includes the most knowledgeable diamond and jewelry buyers in the world. Adopting the principles of ISO 9000 in our business has been instrumental to our success. It provides us a roadmap for capturing efficiencies, building our team, and consistently delivering a brilliant experience to our customers and vendors alike.”

In addition to producing and selling products of very high dollar value, the diamond engagement rings that Whiteflash delivers are of utmost emotional importance to their customers. Quality control is therefore a critical element for success. A CUT ABOVE(R) super ideal diamonds, available exclusively at Whiteflash, attract customers from all over the world. The expectation of top quality naturally extends to the jewelry into which these extraordinary diamonds are set.

Whiteflash CEO, Debi Wexler adds, “Through implementation of ISO 9000 we underscore our mission to provide exceptional service and quality to each and every customer with each and every touch. We understand that the success of our business is inextricably tied to customer satisfaction”

Having first achieved ISO certification in 2010, Whiteflash successfully passed annual surveillance audits in 2011 and 2012 thus maintaining certification for three consecutive years. The 2013 audit was the thorough re-certification review conducted every three years. Each year businesses are expected to demonstrate continued improvement of their systems and to document their successes. Measures of success include shortened processing and delivery times, reduction in non-conformities, and a higher customer satisfaction rate. Whiteflash seeks feedback from visitors directly through a customer survey available on their website and by requesting surveys from each customer at a point ten days after delivering an order.

About Whiteflash:

Whiteflash is a full scale jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning website, described by Kiplinger’s Magazine as the Lord of the Online Rings enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash a member of the American Gem Society and winner of the Better Business Bureau’s Pinnacle Award for 2012 as top retail jeweler in the greater Houston area. The Whiteflash retail store is located in Sugar Land, Texas, just a few miles southwest of Houston’s famed Galleria Shopping center.

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